$1,000,000 Idea Outline

1)   Introduction

a)    If I were given one million dollars…

i)     Life changing

ii)    Set up plan

b)   Mission Statement/Goal

i)     My million-dollar idea is creating an ecommerce business called Sweet&Salty Delivery, whose mission is to distribute snack food through online order and donate 25% of the profits to bipolar disorder research.

2)   Bipolar Disorder – why?

a)    Hits home

i)     Grandpa Rudy

b)   Dad’s stories

i)     Having him normal growing up then watching him change

c)    Difficult in many ways

i)     Diagnosis/treatment

ii)    Stolen life

3)   Getting started/game plan

a)    Buy domain

i)     Hostmonster.com            $4.50/mo., $54.00/yr.

b)   Hire someone to develop site

i)     Webcreations.com           $1920

c)    Buy webhost

i)     Provides network connection

ii)    Fatcow.com                      $4.67/mo., $56.04/yr.

d)   Rent Warehouse/shop

i)     Indiana

(1) Taxes, investment costs, etc. 4^th best in nation

(2) Great business environment

ii)    Rent, not purchase

(1) $500/mo. for space alone

(2)  with all amenities  about $10,000/mo.

4)   Advertising

a)    Cable

b)   Radio

i)     Fort Wayne, IN; 28 stations @ $34/60 seconds

c)    Free areas on college campuses

d)   Internet

5)   Expense summary

a)    Separate

i)     Internet: $2,030.04/yr

ii)    Warehouse: $120,000.00/yr

iii)  Hiring: $205,120.00/yr

iv)  Stock/advertising/cushion money: $300,000.00/yr

6)   Conclusion

a)    Money donated after business takes off

b)   Bumps along the way – but worth it in the end!